All Fact UpScroll, Sell, Repeat: How Excessive Marketing Is Changing Our LivesIt’s scary how our behavior may have enormously altered our brain chemistry in an alarmingly short span.7 min read·Mar 21, 2024----
All Fact UpThe Unspoken Truth about ‘Chapri’ and What It Tells Us About Indian Social Media Culture(This article was co-written with Nihareeka Mhatre. Check out her blog here.)6 min read·Feb 29, 2024--1--1
All Fact UpThe Overlooked Part Of Indian Esports History: Games Bond17 years before the BGMI Master Series was seen on Star Spo, there was a little-known TV show that introduced gaming to the masses in…5 min read·Jul 19, 2022--1--1
All Fact UpinBootcampRedesigning The Burger King App Experience: A Spicy Affair (UX Research Project)As part of our UX design class, we looked into how we could improve the Burger King app and make it more profitable. This is what we…10 min read·Mar 14, 2022----
All Fact UpYe Olde Sponsored Post: 5 Examples Of Medieval Yet Modern MarketingTired of being bombarded with ads on Facebook and Instagram?5 min read·Jun 16, 2021----
All Fact UpIndian Snack Mysteries Solved: The Case Of Steroid Bhujia ChunksWant to know exactly what those big pieces in Bikaneri Bhujia are? Feed your curiosity here.5 min read·May 17, 2021----
All Fact UpWhy the story behind Amar Chitra Katha comics must be picked up by filmmakersWho knew that Indian Comics had such a wild backstory. There’s a goldmine of Documentary ideas in here. Read on.8 min read·Aug 23, 2020--1--1
All Fact UpIndia’s Most Dangerous Serial Killer : Kampatimar ShankariyaWho says Indians only produce engineers/doctors, we produce serial killers too! Read on.3 min read·Dec 15, 2019--2--2
All Fact UpNot ‘Maid’a To Be Healthy : Maggi’s Experiments With GrainsDoes it matter what Maggi noodles are made out of? Find out here.3 min read·Sep 8, 2019----
All Fact UpStuff You Probably Don’t Remember Eating: Hippo ToastiesWho knew that a wide variety of flavours was a recipe to success?3 min read·Jan 19, 2019--2--2