Scroll, Sell, Repeat: How Excessive Marketing Is Changing Our LivesIt’s scary how our behavior may have enormously altered our brain chemistry in an alarmingly short span.Mar 21Mar 21
The Unspoken Truth about ‘Chapri’ and What It Tells Us About Indian Social Media Culture(This article was co-written with Nihareeka Mhatre. Check out her blog here.)Feb 293Feb 293
The Overlooked Part Of Indian Esports History: Games Bond17 years before the BGMI Master Series was seen on Star Spo, there was a little-known TV show that introduced gaming to the masses in…Jul 19, 20221Jul 19, 20221
Published inBootcampRedesigning The Burger King App Experience: A Spicy Affair (UX Research Project)As part of our UX design class, we looked into how we could improve the Burger King app and make it more profitable. This is what we…Mar 14, 2022Mar 14, 2022
Ye Olde Sponsored Post: 5 Examples Of Medieval Yet Modern MarketingTired of being bombarded with ads on Facebook and Instagram?Jun 16, 2021Jun 16, 2021
Indian Snack Mysteries Solved: The Case Of Steroid Bhujia ChunksWant to know exactly what those big pieces in Bikaneri Bhujia are? Feed your curiosity here.May 17, 2021May 17, 2021
Why the story behind Amar Chitra Katha comics must be picked up by filmmakersWho knew that Indian Comics had such a wild backstory. There’s a goldmine of Documentary ideas in here. Read on.Aug 23, 20201Aug 23, 20201
India’s Most Dangerous Serial Killer : Kampatimar ShankariyaWho says Indians only produce engineers/doctors, we produce serial killers too! Read on.Dec 15, 20192Dec 15, 20192
Not ‘Maid’a To Be Healthy : Maggi’s Experiments With GrainsDoes it matter what Maggi noodles are made out of? Find out here.Sep 8, 2019Sep 8, 2019
Stuff You Probably Don’t Remember Eating: Hippo ToastiesWho knew that a wide variety of flavours was a recipe to success?Jan 19, 20192Jan 19, 20192
